From nature, for nature.
Loved by customers, trusted by opticians.
We're proud to now stock the incredible Bird Eyewear collection at your Polegate store.
Bird Eyewear is the UK's top sustainable eyewear brand. The company, founded by three brothers, is the highest-scoring B Corp in the global eyewear industry. Their frames have received multiple accolades, including the prestigious Frame of the Year award at the Optician Awards.
Planet positive materials
Built to Last: Bird frames are designed with the planet in mind. Most of the collection is made from Bird’s own formula bio-acetate called Plantix, a plant-based bio-acetate material that’s adjustable, durable and hypoallergenic.
Recycled steel is also used – strong, lightweight and 90% lower in emissions than new metal. Even certified wood and bamboo – renewable, responsibly sourced and naturally beautiful!
Built to last.
Not for landfill.
Bird isn't a fast fashion brand, so they don't chase fleeting trends. Their best-selling items are designed to last... and will be available for a long, long time!
Visit the team in Polegate to expore the whole collection!
WWF Amazon Collection
A bold, eco-friendly eyewear range created with WWF. Inspired by the rainforest, these bio-acetate frames feature vivid colours and a sleek brushed finish, combining style with sustainability.
